Quality and Innovation drives growth at Witton-based cable assembly firm

Leading provider of bespoke cable assemblies, integrated products and logistics services, CHH, has embarked on a major growth strategy, following its recent rebranding to CHH CoNeX and strengthening of its team of directors with the appointment of Shaun Ashmead as director in charge of operations.

The three-year strategy, which will focus strongly on growth in existing and new niche markets, people development and quality assurance, will start with the implementation of new systems and processes to streamline its end-to-end operations, business development functions and further develop the CHH team.

Among other benefits, the new-look business will offer customers innovative design, manufacturing, logistics and related services to create value and minimise waste, thereby becoming a true extension of its customers’ business. This builds on existing strengths in cable assembly concept, design and manufacturing, box-build and rack integration and test, process audit and redesign and supply chain solutions. The company also plans to increase its turnover to £21million over the next three years by diversifying into the aerospace and defence, medical, transport and security markets.

CHH CoNeX currently employs around 105 people at its 85,000 square feet Witton plant.

Managing Director, Tim Hughes, who started the company with eight employees in 1990, said:  “CHH CoNeX is a very well-established cable assemblies, integrated products and logistics services provider with a solid track record in the telecoms, and industrial markets.

“The appointment of Shaun Ashmead as Director responsible for operations is a great win for the business and will enable CHH CoNeX to deliver our products and services at the optimum total cost of acquisition across all of our chosen markets.”

Mr Ashmead, who joins CHH CoNex from his previous role as Managing Director at contract electronics manufacturer, Axiom Manufacturing Services in South Wales, says he is looking forward to his new role:

“CHH CoNeX has a reputation for flexibility, inspired thinking, unparalleled service and financial stability, making it a trusted project partner for its existing customer base. My role will be to leverage the company’s strengths for the advantage of both new and existing customers, enabling them to benefit from a total design to after-sales solution, improved efficiency, added value throughout strong supply chain management and focussed approach to total acquisition cost.”

Mr Ashmead joins other Company Directors, Alan Coley who heads up Design and Technology, Steve Turner who takes over responsibility for Supply Chain Management and Planning, and Andy Whitmore with responsibility for Marketing, Sales and Business Development. Managing Director, Tim Hughes, retains responsibility for HR and Finance.